Inclusion
July 19, 2021

Inclusion in Marketing: Stats You Need to Know

Though inclusion has always been a major topic in the marketing industry, we’ve seen a recent increase in the number of discussions revolving around the lack of inclusion from major brands, especially in their advertising. Take a look at a few important statistics marketers should know to better understand the importance of inclusion and how it is impacting the entire marketing industry:

1. 58% of consumers have stopped supporting a brand due to lack of LGBTQ representation in ads.

2. 42% of Americans want to see more racial diversity in advertising.

3. 61% of consumers say they believe that diversity in advertising is important.

4. 38% of consumers are more likely to trust brands that do well with showing diversity in their ads.

Percentages are higher among specific consumer groups including:

o Latinx+ (85%)

o African American (79%)

o Asian/Pacific Islander (79%)

o LGBTQ (85%)

o Millennial (77%)

5. 69% of brands with representative ads saw an average stock gain of 44% in a seven-quarter period.

6. Brands with the highest diversity scores see an 83% higher consumer preference.

7. 85% of consumers reported that LGBTQ+ representation shows that a business is committed to offering products for all types of customers.

8. Multicultural consumers make up almost 40% of the U.S. population.

9. 93% of marketers believe inclusive marketing is important for the business potential it represents.

10. While one out of four people live with a disability, only 1% of ads represent them.

As inclusion and equality continue to be a major concern in society, it is important for brands to also make it a major concern within their representation. Request a Demo from Nexus AI to learn how this next-generation platform is helping brands become inclusive powerhouses with the power of artificial intelligence.

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Resources:

https://www.statista.com/topics/7118/diversity-and-inclusion-in-advertising-in-the-us/#dossierContents__outerWrapper

https://www.forbes.com/sites/soniathompson/2020/02/05/data-shows-consumers-want-diversity-in-marketing-why-many-brands-struggle-to-get-it-right-and-how-to-fix/?sh=5184a7df32f5

https://thisisheat.com/heat-test

https://www.glaad.org/inclusion