How A.I. is Being Used in Advertising and Marketing
“Until you understand your customers deeply and genuinely, you cannot truly serve them.” – Rasheed Ogunlaru, Author, Business, and Corporate Coach
Artificial intelligence is a technological evolution that is impacting and revolutionizing industry after industry, especially marketing and advertising. It is becoming the tool that marketers are using to automate processes, increase ROI, and build a better understanding of their customers. But how exactly is it used in advertising and marketing?
Personalizing Customer Experience
No one understands a customer better than the marketer who serves them, but it takes a lot of work to completely customize the customer’s experience in a campaign, especially if there is more than one customer to consider. With AI, marketers can now use algorithms to better understand an individual’s interests, behavior, and personality; resulting in campaigns that resonate strongly with potential customers.
While all marketers try to make communication a priority, it can be tricky when the number of customers and customer inquiries increase. In this new tech-savvy era, companies can use AI to interact with customers for them. A great example of this are intuitive chat bots on websites and social media. Many organizations are now utilizing these chatbots to answer questions and direct communications according to the customer’s request. This allows marketers to not only expand their communication capabilities, but it can also filter leads and provide sellers with information they need to convert a potential lead to customers.
AI isn’t just helping with communication in advertising and marketing. Artificial intelligence has the ability to use data to group customers according to various demographics and can even incorporate psychometrics (link “psychometrics” to the first blog”) into its analysis to deepen the understanding of a customer. This is essential for a successful campaign because marketers need to understand who their customers are before they can serve them.
In advertising and marketing, ideas are the golden currency that build successful campaigns. With AI, there is no limit to the number of ideas that marketers can use. There are various AI platforms that can help generate ideas according to specified factors. But that is not the full extent of AI’s capabilities. Platforms, like Nexus A.I., utilize artificial intelligence to unlock innovation and new thinking by launching crowdsourced ideation campaigns.
Imaging being able to collaborate with some of the brightest minds across a vast, diverse network all in one place. Not only do you get a wide variety of ideas at your fingertips, but you also have access to these creators and can understand the potential impact that idea can have on your audience on a deeper level.
AI is an ongoing movement that will continue to grow and evolve with potential that can reach unlimited heights and Nexus A.I. is at the forefront of this movement, utilizing the power of artificial intelligence, psychometrics, and crowdsourcing to transform the way campaigns go to market.