Psychometrics in Advertising: Does it Work?
Psychometrics is the study of the theory and technique of psychological measurement. Over the years, psychometrics has become a necessary tool in the evolution of advertising, especially for its use in personalizing ad campaigns. But as advertisers continue to take advantage of psychometrics in their campaigns, the real question arises; does it really work? The answer is, yes, it absolutely does, and here is why.